Topgolf and Invited Team up to Accelerate Innovation for Golf Industry
DALLAS – Topgolf®, the global leader in sports entertainment with the world’s largest digital golf audience, is teaming with Invited – The World Leader in Private Clubs® (NYSE: MYCC) – to grow interest and participation in golf among Topgolf’s 10.5 million players and Invited’s 430,000 members. The strategic alliance, announced today, results in Topgolf providing new technology and benefits for Invited members, and Invited providing special offers and experiences at Invited clubs.
"Topgolf is leading the next generation of the sport and constantly innovating to attract new fans to golf. Our alliance with Invited signifies our commitment to not only help Topgolf guests transition to green grass, but also refresh how Invited and Topgolf fans play both on and off the course,” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson.
While specific program elements are being finalized, Topgolf and Invited leaders see opportunity to enhance the golfing experience across physical and digital platforms. For example, Toptracer Range, Topgolf’s newly released product for driving ranges, could bring a more interactive format to the private clubs’ driving ranges. Players can track their ball flight path as they hit, receiving real-time insights on speed, distance, angle and accuracy for a more interactive, gamified experience.
“Both Topgolf and Invited have been leading the industry in encouraging fun golf entertainment,” said Invited CEO Eric Affeldt. “That’s why a Invited and Topgolf collaboration is so interesting. With our more than 430,000 members across North America and Topgolf’s tremendous reach among new golfers and even non-golfers, we have an opportunity to introduce and reinforce the great game among a massive audience.”
Topgolf Swing Suite, a social experience featuring Topgolf simulators, comfortable lounge seating, HDTVs and food and beverage service, would give Invited members year-round, climate-controlled practice space where they could perfect their swings in the off-season. Topgolf’s first Swing Suite, launched earlier this year, is located at the Four Seasons Hotel in Houston. Topgolf recently made an investment in Full Swing Golf, the company behind the simulator technology, to expand its Swing Suite business.
Topgolf plans to offer Invited members special offers to visit its sports entertainment venues. Likewise, Invited plans to provide added value to Topgolf Platinum Members with exclusive tournaments at Invited properties, as well as special offers and programs at clubs across the country.
“We’re thinking differently by giving people new ways to enjoy the game – on the course, at Topgolf, even on their phones and through other interactive experiences,” Anderson said. “This is just the beginning of what Topgolf and Invited can do together.”
About Invited (NYSE: MYCC)
Since its founding in 1957, Dallas-based Invited has operated with the central purpose of Building Relationships and Enriching Lives®. Invited is a leading owner-operator of private golf and country clubs and private business clubs in North America. Invited owns or operates a portfolio of over 200 golf and country clubs, business clubs, sports clubs, and alumni clubs in 27 states, the District of Columbia and two foreign countries that serve over 430,000 members, with approximately 20,000 peak-season employees. Invited Holdings, Inc. is a publicly traded company on the New York Stock Exchange (NYSE: MYCC). Invited properties include: Firestone Country Club (Akron, Ohio); Mission Hills Country Club (Rancho Mirage, California); The Woodlands Country Club (The Woodlands, Texas); Capital Club Beijing; and Metropolitan Club Chicago. You can find Invited on Facebook at facebook.com/Invited and on Twitter at @Invited.
About Topgolf
Topgolf inspires the connections that bring people together for unforgettable good times. Whether it's a date night, girls' night, family outing, happy hour, work breakfast, lunch hour or any other kind of hour, Topgolf makes socializing a sport – literally. Through the premium experience of Play, Food and Music, Topgolf is inspiring people of all ages and skill levels – even non-golfers – to come together for playful competition. Topgolf also brings interactive experiences to the community that facilitate shared moments and deep relationships through Topgolf U golf lessons, weekly leagues, The Topgolf Tour competition, KidZone parties, social and corporate team-building events, and the World Golf Tour (WGT) app. Each venue features high-tech, climate-controlled hitting bays for year-round comfort, delicious food and beverage, live events, music, hundreds of HDTVs and outstanding hospitality. With 33 venues entertaining 10.5 million Guests annually and the world's largest digital golf audience, Topgolf is creating the best times of your life both in-venue and online. To learn more about Topgolf, follow @Topgolf or visit www.topgolf.com.
About Invited
Since its founding in 1957, Dallas-based Invited has operated with the central purpose of Building Relationships and Enriching Lives®. The leading owner-operator of private golf and country clubs, city and stadium clubs in North America, Invited is relentless in its pursuit of providing extraordinary experiences, meaningful connections, shared passions and memorable moments for its more than 430,000 members. With approximately 20,000 peak-season employees and a portfolio of over 200 owned or operated golf and country clubs, city clubs, sports clubs, and stadium clubs in 27 states, the District of Columbia and two foreign countries, Invited creates communities and a lifestyle through its championship golf courses, work spaces, handcrafted cuisine, resort-style pools, tennis facilities, golf lounges, fitness centers and robust programming.
Invited properties include: Firestone Country Club (Akron, Ohio); Mission Hills Country Club (Rancho Mirage, California); The Woodlands Country Club (The Woodlands, Texas); and The Metropolitan in Chicago. You can find Invited on Facebook at facebook.com/Invited and on Twitter at @InvitedClubs.